The Assessment of Personal Goals © (APG) is a scientifically validated instrument designed to provide you with insights about the most important sources of motivation and satisfaction in your everyday life.

Answering the questions in the Assessment of Personal Goals will provide you with a personal goal profile (and optional personal application guide) that will open a window into the most basic elements of your personality, thereby helping you make wise and rewarding choices in your life.

Each question describes an imaginary situation and then asks you to indicate how you would feel in that situation. To answer each question properly, you should take a few seconds to visualize yourself in the situation before deciding on an answer.

Keep in mind that the questions will not be asking what you would actually DO in each situation. They will only be asking how you would FEEL if you were in that particular situation. This means that there are no right or wrong answers. You are simply trying to gauge your honest reaction to a wide variety of events that you might encounter in your everyday life.

To begin the APG process, Take the Assessment of Personal Goals (it’s free!) and be assured that your APG results will remain strictly confidential - read our privacy policy to learn more.

At any time, you can gain a more detailed analysis of your personal goals and goal patterns with the purchase and download of your APG Personal Application Guide. This will help you learn how to use the insights the APG offers to make better decisions and increase your motivation, effectiveness, and overall sense of meaning and purpose in life.

What is the APG?

Using a proven method based on scenario sampling, the APG measures the strength of the 24 internal psychological goals represented in the Ford & Nichols Taxonomy of Human Goals. These 24 goal categories encompass the full range of personal goals that people may conceive of and strive to accomplish.

What are personal goals?

Personal goals are thoughts, usually below awareness, about the desired outcomes of our activities, relationships, and life experiences. Feelings of

• fulfillment,
• life meaning, and
• enduring happiness

are closely associated with the attainment of our most important inner goals.

The implicit self

Unfortunately, many people are unaware of what their most important personal goals are. That is because goals operate largely outside consciousness and, until now, there has not been a shared vocabulary or accessible learning process available for identifying core personal goals.